Jaguar is undergoing a dramatic transformation, pivoting towards an all-electric future with a striking new brand identity. The British automaker made waves with the reveal of its refreshed branding, which was introduced at a Miami art event. While the artistic direction sparked mixed reactions, it served as a bold statement of intent: Jaguar is moving…
Legacy of Elegance: Since its debut as the CX-16 concept in 2011, the Jaguar F-Type has captivated enthusiasts with its stunning design and exhilarating performance. Despite its weight, Jaguar focused on enhancing power rather than shedding pounds, offering a range of potent drivetrains including a supercharged V-8. Transition to Electrification: As the automotive industry shifts…
Jaguar Land Rover (JLR) made a significant announcement in June, revealing a strategic rebranding that simplifies its name to JLR and introduces a “House of Brands” approach. The move positions Range Rover, Discovery, and Defender as distinct brands alongside Jaguar, signaling a departure from the previous unified representation. This strategic shift, initiated by CEO Adrian…
The Jaguar F-TYPE, when first released, was a welcome hearken back to the days of exceptionally sporty Jaguars. Although Jaguar has released many sports cars (and SUVs) as of late, they haven’t done much to really shake up the design of the F-TYPE lately; or at least, that was the case until the planned 2021…
The Magnificent Beast. The Jaguar F-PACE SVR, a performance crossover that throw conventional, safe British design out the window in favor of something less refined, more aggressive, and far more fun. The four-door suburban crawler style hides beneath it the engine of a sports car, subtle enough to keep the neighbors from complaining, but with…
On sale since 2010, the 2019 Jaguar XJ as we know it has come to an end, with a stop to production for any remaining conventional XJ models. By the time the XJ is expected to return, it will be a brand new vehicle with an electric drivetrain as the only option (at least to…
Rumor has it that the Jaguar F-TYPE is about to become even more of a stunning vehicle, with influence pulled from a few surprising sources. Ian Callum, the former head designer for Jaguar that left to start his own company, may have let slip some of the work he and he successor had been moving…
Jaguar-Land Rover have been known for innovation, from a small-production electric Jaguar motorcycle to multiple variants of Land Rover vehicles for a wide variety of needs such as Red Cross, and even the rare Jaguar C-X75 shown in the James Bond movie Spectre. Yet now they’ve set their sights on improving how drivers view the…
After Jaguar’s release of the I-PACE, they’ve been making huge strides in the electric field, to the point where they are even receiving grants to redesign their factories and implement new electric models. And with this electrification comes the next redesign for Jaguar, as well as a brand new model in their lineup: The XJ…
Jaguar’s I-PACE has been out now since late 2018, and has cleared some amazing recofrds, being the first Jaguar to ever win the European Car of the Year awards, as well as winning the 2019 World Car of the Year, Best Design and Best Green Car awards, the first car to ever sweep three categories….
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